DALLIN A. LARSEN
FOUNDER & CEO
Dallin Larsen is a former Ernst & Young National Entrepreneur of the Year and former CEO of the Year in the state of Utah. He has helped create billions in revenue in direct selling, providing opportunity for both employees and independent business owners around the world.
Larsen founded MonaVie in 2005 and grew that company from zero to nearly a billion dollars in annual sales in less than five years. Under Larsen’s direction, MonaVie’s philanthropic arm (The MORE Project) provided approximately 1,500 meals per week to underprivileged children, and educated thousands of teens and adults, enabling them to find jobs, and helping them to rise above the favelas (slums) of Brazil.
Prior to MonaVie, Larsen held senior executive positions and was instrumental in the launch and growth of USANA Health Sciences from 1991 to 2000.
An entrepreneur, a philanthropist, and a leader among leaders, Larsen has worked to help others succeed and achieve lasting significance in their lives. He’s known in the direct sales industry as “the distributor’s CEO” because people know that he cares and has their best interests at heart.