Meet the people who drive our business
We are truly invested in the well-being of every customer and Brand Partner who joins Vasayo and will always put their best interests first.
Dallin A. Larsen
FOUNDER, CHAIRMAN & CEO
Dallin Larsen is a former Ernst & Young National Entrepreneur of the Year and former CEO of the Year in the state of Utah. He has helped create billions in revenue in direct selling, providing opportunity for both employees and independent business owners around the world.
Larsen founded MonaVie in 2005 and grew that company from zero to nearly a billion dollars in annual sales in less than five years. Under Larsen’s direction, MonaVie’s philanthropic arm (The MORE Project) provided approximately 1,500 meals per week to underprivileged children, and educated thousands of teens and adults, enabling them to find jobs, and helping them to rise above the favelas (slums) of Brazil.
Prior to MonaVie, Larsen held senior executive positions and was instrumental in the launch and growth of USANA Health Sciences from 1991 to 2000.
An entrepreneur, a philanthropist, and a leader among leaders, Larsen has worked to help others succeed and achieve lasting significance in their lives. He’s known in the direct sales industry as “the distributor’s CEO” because people know that he cares and has their best interests at heart.
Karee Larsen is no stranger to achieving massive success against the odds. She became a commercial pilot at a time when the ratio of female to male pilots was 1 to 4,000, all while being a single mother of four children. Karree now works alongside husband Dallin to build relationships in the field with Vasayo Brand Partners.
She looks forward to hearing your stories and is determined to help you achieve success in business—and in life. Last and certainly not least, Karree will use her designing eye and impeccable taste to ensure Vasayo is Delivering Solutions in an exceptional way when it comes to branded items and apparel. With Karree leading this area of the brand, you can be confident you will look and feel good in our apparel!
CO-FOUNDER & PRESIDENT ASIA-PAC
Dan Zhu has 20 years’ leadership experience in the direct selling industry, and has successfully launched and managed markets throughout Asia for two leading direct sales companies.
Zhu spearheaded successful market launches into both Hong Kong and Taiwan soon after he joined MonaVie in 2010 as Vice President of Greater China. In 2012, Dan was promoted to President of Asia-Pac, inclusive of the Greater China region, Southeast Asia region, Oceania (Australia and New Zealand) region, and Korea. Throughout his career, Dan has demonstrated a propensity for creating and executing strategies that provide new opportunities for growth.
Originally from China, Zhu came to the United States in the 1990s to attend Utah State University where he received a Master of Science degree in Business. He has a deep appreciation for both Eastern and Western cultures and languages, as well as people from all over the world.
CO-FOUNDER & PRESIDENT
Daniel Picou has built two successful companies that were later acquired in the B2B digital marketing space. This included the creation and management of campaigns that involved targeted traffic, customer engagement, and lead generation for both customer and representative acquisition. He has also served as an outside strategic consultant on projects with KPMG and BCG focused on helping businesses expand operations and gain market share, and as an expert in global business strategy and development.
Picou understands that companies today must be strategic and data-driven to stay on top of market trends and to meet customer needs. He has a deep understanding of how every decision can affect the overall culture and well-being of an organization. Picou desires to influence the lives of as many individuals and families as possible through his passion for relationship marketing.
CHIEF OPERATIONS OFFICER
Fred Black’s work experience spans nearly four decades and multiple direct sales companies. He began his career working for an herbal company while in high school, running their encapsulation and tablet pressing machines. Black quickly rose through the ranks building processes and high-functioning teams. He strives to always emulate Level 5 Leadership as defined in the book, Good to Great.
Black would put these skills to good use in his next role at a prominent nutritional and functional beverage company, where he ran their global supply chain. Later, Black was the vice president and then chief operations officer for another successful nutritional company, where he was instrumental in evaluating and resolving issues that resulted in greater operational efficiencies, benefiting employees and customers alike. Most recently, and prior to Vasayo, Black ran a white label nutritional supplement and fulfillment company.
In his position as chief operations officer for Vasayo, Black states, “I am honored and humbled now to be part of the greatest chapter in my career—Vasayo—and to be working with Dallin Larsen, the consummate honorable leader in this industry.”
Tracy K. Gibbs
CHIEF SCIENTIFIC ADVISOR
Tracy K. Gibbs lived in Japan for several years where he received extensive schooling in pharmacognosy, organic chemistry, and botanical medicine, while also receiving an honorary doctorate degree. He has formulated supplements and skin care products for dozens of brands in the nutritional and personal care industries, and is the inventor and patent holder of a proprietary enzyme delivery system. Tracy is the author of four books and has taught at various schools and universities throughout the world. He has lectured for worldwide symposiums and conferences, including the Malaysia Health Symposium, The Anti-Aging Association of Korea, Biotech China, and the International Anti-Aging and Integrative Medicine Society. He is a member of the American Society of Pharmacognosy. Tracy serves as Chief Scientific Advisor for Vasayo.